Conversations with Alisa Pospekhova

Founder & CEO, Kindroot

Alisa Pospekhova is the Founder and CEO of Kindroot, a line of plant-based lozenges infused with vitamins, adaptogens, herbs and aromatherapy flavors. Prior to serving as CEO of Kindroot, Alisa spent 15 years building and managing healthy food, wellness and beauty brands across the globe, having held senior-level marketing roles at Hourglass Cosmetics, The Wonderful Company, and Nestle to name a few. In this episode, Alisa talks about what inspired her to create Kindroot (hint: TSA played a role. No, really.), the company’s expansion into retailers including Target and Anthropologie, her biggest lesson learned in the past year and the importance of not comparing yourself to others.