Conversations with Lulu Rozenberg

Founder, Naissant

Meet Luciana (Lulu) Rozenberg, the Founder of Naissant, her debut solo line of stylish and functional accessories. As the reality of the COVID-19 pandemic began to set in, Lulu saw an opportunity to pivot and lay the foundations for a handbag company that would eventually become Naissant. She says “I always knew that I wanted to have my own business [and] as soon as I started getting my paychecks, half of it would go to my savings account.” It was this saviness, combined with her creativity and rigor that allowed her to fully immerse herself into Naissant. Soon after the company’s launch, the Naissant Ciana Belt Bag was featured in Maluma’s and Justin Quiles’ music video “La Botella” (for reference, Maluma and Justin Quiles have a combined instagram following of 70+ million followers - talk about exposure!). Listen to Lulu tell us about her journey of moving from Argentina to New York to accelerate her career and the impact she hopes to have through Naissant.