Conversations with Samantha Jameson

Founder, Soapsmith

In 2010, London-based entrepreneur Samantha Jameson founded Soapsmith, a range of soaps, hand creams and bath products, inspired by the uniqueness of London, the experiences it has to offer and the sensorial moments and memories it ignites. In this episode, Samantha shares how she transformed her passion for soap making and fragrances into a viable business, her journey in partnering with luxury and emblematic brands such as Harrods, Fortnum & Mason and others, the power of nostalgia and the importance of never taking ‘No’ for an answer.